Artificial Intelligence in HR Employee Experience: Personalization and Engagement

More than half of companies (53%) plan to redesign their business practices to place people precisely at the center of operations and 53% are looking to the future via the increasing use of artificial intelligence and data solutions like predictive analytics, as reported by Mercer's 2020 Global Talent Trends Study.

AI has emerged as a leading breakthrough in human resources due to the increasing accessibility of HR solutions across the board, including recruiting, employee experience, and talent management.

The use of AI-powered technologies is rapidly expanding. Experts agree that AI might significantly alter the human resources sector as the next generation of cognitive, automated, and immersive technology alters the way we do business.

Let’s understand how AI in HR drives employee effectiveness and the five ways AI is being used to transform the employee experience.

Why is AI essential for effective employee engagement and experience?

The ultimate objective of using AI for employee engagement and improved employee experience is to optimize each employee for peak performance on the job, safeguard them against the stress of potential personality conflicts within the workplace, to identify the root causes of their disinterest and lack of productivity, and to counteract any other negative surges they may encounter. 

Here’s how AI helps in enhancing the employee experience effectively.

1. Fast-tracking recruitment

While many organizations are now struggling to attract a workforce, numerous openings continue to receive a large amount of applications. Graduate job submissions, for example, have climbed 41% since 2021, when HRs got an average of 90 applications per opening.

By pre-screening applicants, AI can assist in speeding up the process. Few companies use a video interviewing service that uses AI to analyze an applicant's visual and vocal clues. It then divides applications into three categories: "highly recommended," "recommended," and "not recommended." One of the popular organizations discovered that the technology is linked well with its internal processes, cutting hiring time from 23 to 11 days.

AI has the potential to significantly improve the recruiting process. However, when used to categorize candidates, it is critical to understand how the solution was generated to ensure that it is devoid of bias.

2. Improving employee wellbeing

According to a recent PwC CEO poll, 61% of CEOs are concerned about their employees' falling well-being. And this worry looks justified, given that 70% of employees claimed 2020 was the most stressful year of their careers.

It's hardly surprising that wellbeing tech, particularly chatbots, is gaining traction.

Also Read: Creating a Culture of Wellness: Empowering Employees for Success on Global Wellness Day

3. Chatbots

Welbot, headquartered in Edinburgh, Scotland, monitors employees' well-being by learning from their responses to daily prompts to engage in physical and mental activity. Wysa and other alternative bots can engage in conversations with workers to alleviate mental stress and anxiety.

Also Read: How AI-powered Chatbots are Transforming HR in 2023

4. Personalized coaching

Coaching is a part of the employee experience that hasn't scaled successfully in the past because of the time and money required to implement it company-wide.

But now, with the help of AI, coaching is becoming more prevalent. 

In some specific contexts, AI has even mastered the art of human coaching. For instance, Orai offers a digital coaching solution for improving public speaking abilities and overcoming stage fright in both individuals and groups. The AI will analyze your presentation to determine how well you did in terms of speed, confidence, and the usage of fillers like "um" and "erm."

While AI isn't quite as good as humans when it comes to coaching just yet, a scalable hybrid approach allows for employees to be paired with the right coach at the right time and development and ROI can be tracked for both the business and the employee.

5. Objective performance management

Over the last decade, there has been a steady stream of publications challenging the efficacy of traditional methods of performance management. The prevailing perception is that formal appraisal meetings are out of date, typically subjective, and prone to prejudice.

Several technology companies have responded by producing AI technologies that aid in the objectiveness of performance management. BetterWorks, for example, uses AI to develop a 'work graph', which understands not just how occupations link in terms of organizational structure, but also where objectives are shared. 

This enables organizations to more properly identify success and failure throughout the workforce and gathers input about colleagues at key points during the year. This allows employees to monitor their performance in real time and gives them a more comprehensive picture of their contribution.

Also Read: Performance Management System Selection Simplified: Your 4-Step Checklist

6. Improved employee engagement

Gartner reports that just 36% of employees are engaged at work. The same study discovered that organizations with the greatest levels of engagement were 23% more lucrative and had 81% reduced absenteeism, indicating that the commercial case for increasing employee engagement is compelling.

New technology is assisting leaders in bridging the engagement divide. A successful employee insight platform assesses an organization's workers across seven categories, including satisfaction, wellness, and weariness, using real-time input. It then uses AI to determine what is most important to employees.

AI in HR is gaining traction and is already being utilized by organizations around the world to alter people's experiences.

Although it is evident that this technology is susceptible to prejudice and does not yet have the potential to do the work of a person, it may allow HR teams to become the beating heart of their organizations by proactively caring for their employees more cost-effectively and efficiently.

AI will provide the much-needed potency that leaders require to build a better future of work, from personalized well-being to coaching that helps every individual attain their potential.

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